Strategi Pemasaran Produk Kpr BTN Syariah Sejahtera iB Bagi Masyarakat Berpenghasilan Rendah


 The Sharia State Savings Bank (BTN) is a business unit that receives FLPP funds from the government, BTN Syariah also subsidiary of Conventional Bank, which has become second best bank in implementing Subsidized Mortgage Program Indonesia after Conventional. Islamic supports and implements programs provided by namely Housing Financing Liquidity Facility (FLPP) Ministry Public (KEMENPERA) are intended for low-income communities non-fixed income communities. This study aims to find out what problems solutions strategies used Kcps Cibinong carrying marketing its superior product, subsidized mortgages aimed at MBR (low-income people). results this research have identified Internal External Problems, internal consist Funding (poor funding, provided, profit sharing), Marketing (business network, digital, product creativity), Performance (target target, time spent on marketing). real, sales). Covid (inflation, buying behavior, income), Developer (high selling price, house quality, location), Government (lack supervision, funding support, policies).
 Keywords: strategy, mortgages, people